Liz Zwiebel is a Los Angeles–based Production Designer who gets to make make-believe real for a living.

Originally from Woodstock, New York, Liz has built a career creating worlds across commercials, narrative film, editorial, music videos, live events, festivals, and immersive experiences. Sometimes that means building an entire space for a single frame; other times, it means creating a world thousands of people can actually step into and experience.

Her commercial and branded work includes projects for Amazon, Ulta Beauty, Benefit Cosmetics, Verizon, Spotify, Cash App, Hi-Chew, Airalo, BuzzFeed, and many more, along with live events and experiences for YouTube and Google. Her work has also taken her into large-scale festival environments, including Electric Forest and Outside Lands.

Her work spans a wide range of projects, scales, and creative worlds — from intimate, story-driven spaces to large-scale builds designed to be experienced in real life.

A graduate of Keene State College, Liz brings a hands-on, collaborative approach to every project, with a love for problem-solving, storytelling, and figuring out how to turn an ambitious idea into something tangible.

At the heart of it, she loves taking something that only exists in someone’s imagination and making it real enough for people to step inside.